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Marketing Project Request Form
Primary Details
Project Name
*
Requested by
*
Phone
Email Address
Department
*
Date Requested
*
Due Date
*
Business Owner
*
Who will be the main point of consultation with marketing on this project?
Final Approval By
*
Who will officially approve the project (i.e. final content, look, feel, budget)?
Urgency Level
*
-
Low
Medium
High
Project Details
Is this a new or existing project?
*
-
New
Existing
If this is an existing project, please provide the existing project file name.
What type of project is this?
*
-
Brochure
Infographic
Print Ad
Digital Ad
Sell Sheet
Take One
Postcard
Web Page
Direct Mail
Other
If you answered other, please specify.
*
Service Territory of Target Population
*
Ad Size/Specs
*
Material Quantity
*
Final Deliverable Format
*
-
PDF
PSD
GIF
PNG
EPS
Other
If You Answered Other, Please Specify
*
Messaging Details
Target Audience
*
Marketing Message - What message should be conveyed to customers?
*
Main Objective - What do you want to achieve?
*
Call to Action (If Applicable)
What do you want the customer to do as a result of this project (i.e. visit the AEP Energy website, call IBTM agents, etc.)?
Estimated Budget
*
Invoice Designation - Who will approve this invoice?
*
Additional Information
Is there anything else we should know that will help us create and complete this project?
Project Copy
Please upload the project's copy via word doc.